CAMPAIGN "TAP WATER" ENHANCES QUALITY AND SAVINGS

The campaign "Tap Water", enhances to consumers saving factors, product quality and service company.
 
In view of the consumer and citizen, the supports transmit messages from socio-economic and environmental concerns, such as the cost of consumption of tap water (1 euro equals one thousand liters) or the reduction of CO2 emissions associated with the business of bottled water. The plastic packaging of bottled water produces about ten pounds of plastic per person per year.
 
The simplicity of access to tap water, whose quality is already clear for consumption, automatically lead to habits that reduce the direct and indirect consumption of fossil fuels required to produce, store, transport and distribute bottled water.

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